Randall Beef is a family-owned ranch in Southwest Kansas committed to raising high-quality, naturally raised beef. While their product was rooted in tradition and care, their digital presence didn’t reflect the same level of professionalism. They needed an online store that made ordering easy, a clear brand identity to stand out in the local market, and marketing support to connect with their growing audience.

Our Approach

Purplefive Studio partnered with Randall Beef to create a consistent, professional presence both online and offline. Our process included:

• Visual Identity Development
  We built a brand identity that reflects Randall Beef’s values—quality, tradition, and Kansas pride. This included a new logo design that communicates strength, trust, and connection to the land.

• Shopify Website Design & Setup
  We designed and customized a Shopify website to streamline ordering, pre-ordering and showcase products. The site was built with user experience in mind—clear navigation, professional product pages, and mobile-friendly layouts.

• Social Media Management
  To strengthen brand awareness, we developed a consistent social media strategy with educational content, storytelling, and behind-the-scenes glimpses of ranch life—building trust and loyalty with the local community.

• Ad Campaigns
  We designed and managed Facebook ad campaigns to promote seasonal bundles, special offers, and local pickup options. The ads not only promoted sales but also introduced the brand to new customers in the region.

Results

• A cohesive brand identity that reflects Randall Beef’s values and sets them apart in the local beef market.

• An easy-to-use Shopify store that makes it simple for customers to browse, order, and stay connected.

• Increased online engagement and sales through consistent social media management and targeted ad campaigns.

• A stronger local presence that positions Randall Beef as both a trusted ranch and a modern, accessible business.

Conclusion

By blending strong branding, functional web design, and strategic marketing, Purplefive Studio helped Randall Beef move from a traditional offline presence to a thriving, digitally empowered business. Their story highlights how local, family-owned operations can thrive with the right tools and strategy.