– Brand Strategy
– Brand Collateral
– Creative & Art Direction
– Web Design
Tuscan Cattle is a Chianina beef company that are 100% ecommerce. They were in need of brand strategy, identity and an e-commerce website along with different promotional materials. Their focus is providing premium beef to customers who have an exquisite palette and who are fond of true Italian Chianina beef. Their cattle are characterized by being born in Italy but raised in the US.
To develop their brand, we started by recognizing what the company values and mission were. Then we identified who their audience was to craft a visual identity to resonate with them. From there, we developed a voice and personality that was true to the company and represented their product successfully.