El Paso, TX gym Wolves Den was in desperate need of a complete makeover to enhance its appeal. Promising premium training choices and state-of-the-art facilities, this gym stood out for its commitment to providing top-notch equipment and services. However, the existing visual identity failed to convey the true essence of the brand, appearing outdated and unprofessional. The website also lacked both visual allure and functional efficiency, interfering with user experience. Through an extensive brand discovery process, we acquired insights essential for revamping the gym’s visual identity, ensuring it aligned perfectly with the brand’s ethos and resonated with the target audience.